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Sponsorship Rate Calculator
Know what to charge before a brand emails you — rates from your average views, based on how sponsors actually price deals.
Dedicated integration (60–90s)
$500 – $1.3K
Short mention (~30s)
$200 – $625
The math: expected views ÷ 1,000 × $20–$50 (typical sponsor CPM for a dedicated integration); mentions price at roughly 40–50% of that. A channelpeeker estimate — niche fit, audience trust and exclusivity can move rates well outside this range, in both directions.
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Step by step
How to use the Sponsorship Rate Calculator
Step 01
Enter your average views per video over its first 30 days (your median recent video, not your best one).
Step 02
Read the ranges for a dedicated integration and a shorter mention.
Step 03
Negotiate from the middle — and raise it if your niche is commercial (finance, software, B2B).
Understand your results
What the results mean
Sponsors price YouTube deals on expected views, typically paying $20–$50 per 1,000 views for a dedicated 60–90 second integration. That's far above ad CPMs because an integration is delivered by a voice the audience trusts and can't be skipped.
Rates swing with niche fit (a VPN on a tech channel pays more than on a vlog), audience geography and purchase power, and exclusivity clauses. Treat the range as your anchor, not your ceiling — creators most often err by charging too little.
FAQ
Frequently asked questions
How much should I charge for a YouTube sponsorship?
A common anchor: $20–$50 per 1,000 expected views for a dedicated integration. A channel averaging 25K views can reasonably quote $500–$1,250.
What view count should I base rates on?
Your median video's first-30-day views — that's what the sponsor's video will realistically get. Don't quote from your one viral hit; brands check.
What's the difference between an integration and a mention?
An integration is a 60–90s dedicated segment you script; a mention is ~30s. Mentions price at roughly 40–50% of integration rates.
Do small channels get sponsorships?
Yes — niche fit beats size. A 5K-subscriber channel in a specific niche can out-earn a generalist 50K channel, because conversion matters more to sponsors than reach.
Last updated November 4, 2026 · Reviewed by the channelpeeker team · How we calculate
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